How we rank

What the chart is

The Social Chart ranks the places, restaurants, events and activities getting the most attention on TikTok, Instagram, YouTube and X each week. It covers the destinations Traviso tracks, not every place in the world.

Which places can be ranked

Every week we count the TikTok and YouTube posts of every destination we track. The ones getting the most attention there also have their Instagram and X posts counted, and those numbers decide the final order.

What we count

For each place we look at its top public posts of the week on each platform and add up their views and their likes, comments and shares. On X we also count how many public posts were made about the place.

A post only counts for a place when its caption or title names the place or carries one of its hashtags.

The numbers are the public view, like, share and comment counts shown on TikTok, Instagram and YouTube, and public post counts on X. Traviso does not have access to anything private on any platform.

Which days

Each chart is dated by the Monday we read its numbers, in UTC. It counts posts published in the 7 days before that reading, so the chart of a Monday covers the 7 days that end on it. Every chart page shows those days next to its date.

How the score works

Each number is compared with the highest place on that measure that week, then the measures are combined into one traction score from 0 to 100. TikTok counts the most, then Instagram and YouTube, then X. A platform with no data in a week is left out. The highest score is No. 1.

What the labels mean

NEW: first week on the chart. RE-ENTRY: back after at least one week away. LW: last week’s position. Peak: its best position so far. Weeks: total weeks on the chart, not only weeks in a row. An arrow with a number shows how many places it moved since last week.

What we leave out

A place with no usable post that week is not listed. A place whose Wikipedia page views jumped on a single day is left out for up to four weeks, because a one-day jump usually means a news event, not travel interest. When we learn that a post was deleted on its platform, we remove it from the chart too.

Viral spots

Under the chart, Viral spots shows up to three restaurants, three things to do and three hotels with the most TikTok views that week, at most one per city in each kind. We search TikTok in every city we track, once for each kind of venue, and count a post only when its creator tagged the venue with TikTok’s location tag, the venue is in that city, and the post was published in the 7 days before we read it.

Each kind is ranked by the views on those posts, the number shown next to each venue. When two venues have the same views, likes, comments, shares and saves decide. A venue needs at least 10,000 views to be shown, and a kind with none that week is left out rather than filled. Ads, paid partnerships and posts from the venue’s own account are left out, and so are neighbourhoods and streets tagged as if they were a place. At most 5 posts per venue and 2 per creator count.

The person who reviews the chart can remove a venue but cannot move one. Hotels link to Traviso’s hotel search and things to do to our AI planner. Restaurants link to Google Maps, because Traviso does not book tables.

Hot tables

Under Viral spots, Hot tables shows one restaurant in each of New York City, London and Miami that people are talking about and that the numbers back up. A city with none that qualifies is left out that week rather than filled.

Buzz means people are talking about it: being on Eater’s current heatmap of new restaurants for the city, being on Resy’s current Hit List for the city, 10,000 or more TikTok views that week on posts tagged at it, or a Reddit thread of the week about it with at least 25 upvotes or 15 comments, in one of the city’s subreddits or r/travel. A thread counts only when its title names the restaurant and is about eating there.

Demand means people are booking or reviewing it: OpenTable showing “Booked 40 or more times today” when we read it, or 10 or more new Google reviews since a week earlier. Both say how busy a place is, so together they count once, and a busy place nobody is talking about is never shown.

A restaurant needs at least two of these, at least one of them buzz, and at least one number you can check. Restaurants are ranked by how many they have, then by how many are buzz, then by how many numbers we could read, then by how strong the signals are. When two are level, the one higher on Resy’s numbered Hit List goes first, then the one higher on Eater’s map, then the one with more Google reviews. A restaurant already in Viral spots is not shown twice.

We only ever say a restaurant was booked by quoting OpenTable’s own count, with the date we read it. OpenTable’s count is a rolling one, so we compare a restaurant only with itself a week earlier, within 3 hours of the same hour. Google reviews are compared with the count a week earlier. The first time we read a restaurant we show the count alone. Every number shows the date we read it.

From the lists we keep only a restaurant’s name, its neighbourhood, where the list puts it, which list it is on and the list’s month, and each label links to the list itself. From Reddit we keep a thread’s link and its counts, never its title, its text or who wrote it. The person who reviews the chart can remove a restaurant but cannot move one. Each restaurant links to OpenTable when it takes bookings there, to its page on Resy when Resy’s Hit List links one, and to Google Maps otherwise.

Events coming up

Events coming up shows up to 3 upcoming events in the cities on the chart, at most one per city, in the order the cities rank. An event must take place within 14 days of the day the chart’s email goes out and still be on the day after it, and in each city an event in the first 7 of those days comes before a later one, and an event on a set date before something that runs for months. Each event shows what kind of event it is and its date.

Each event shows one number and where it comes from. In US cities, that is SeatGeek’s score for the event, from 0 to 100, which SeatGeek bases on estimated resale ticket sales compared with events of the same type. Elsewhere, it is how many people mark a club or music night as attending on Resident Advisor, or how many reviews an experience has on Fever, with its average rating. The numbers are on different scales, so they are never compared: outside the US we take a dated night from Resident Advisor first, then an experience from Fever. An event needs a score of at least 50, at least 250 people attending, or at least 1,000 reviews with an average of 4 or more.

Traviso does not sell these tickets. Each event links to the ticket page of its seller: Ticketmaster when it sells the event, otherwise SeatGeek, Resident Advisor or Fever. Sold-out events, nights with no ticket on sale, and games that only happen if a series needs them are left out. The person who reviews the chart can remove an event but cannot move one.

Insider deal

The Insider deal is one cash fare and one points deal, read from the free feeds of three deal sites: The Flight Deal for fares, Thrifty Traveler and Roame for transfer bonuses and card offers. We read the facts of each post (the route, airline, prices and fare names; or the bonus, the programs, the card, what its credit is for, the spending that earns the bonus and the annual fee) and write the line in our own words, with the day it was posted, the site’s name and a link to the post.

A fare to a city on the chart goes first. Among those, and then among the rest, it is the cheapest long-haul round trip, then a fare to Canada, Mexico, the Caribbean or Central America, then a US fare. A fare is shown for up to 2 days after the day it was posted, because The Flight Deal says its fares are likely gone after that, and never after the purchase deadline its post gives. In the email, a fare must still meet both rules on the day after the email goes out, when most people open it. For points, a transfer bonus comes before a card offer, and a card offer is shown only when its post calls it better than the card’s usual offer or gives its end date. Reposts of older offers, offers only “up to” a number, and targeted offers are left out. A points deal is shown for up to 14 days, never after the end date its post gives, and in the email only with at least 2 days left.

Fares and offers change fast and are set by the airline, the bank or the card issuer. Check the price and the terms at the link before you book or apply.

Human check

One person at Traviso reviews each chart before it is published. They can remove an entry. They cannot move one up or down. If something is removed after publishing, the other positions stay where they were and the page shows the date of the correction.

Counts are a snapshot

View and like counts are shown as they were when we read them, with that date beside them. The live numbers on each platform keep moving, so they will differ.

Booking and independence

Traviso sells trips, and each row has a button that leads to a Traviso trip or to our AI planner. Whether we sell a trip to a place does not change its rank, and nobody can pay to be listed or to move up.

A post appears because of its public numbers. Showing it does not mean its creator endorses Traviso or any trip.